Sterling Shortall

Digital Acquisition Sales and Marketing Manager @Cox Communications

Contribute to and support the guiding vision for maximizing new customer online acquisition and website conversions • Lead the development of the digital strategy and website user experience/design for new customer segments, including but not limited to affordability, competitive, and cold households • Manage the day-to-day online operations relating to online acquisition programs (e.g, offer launches, new product launches, content marketing, etc.), including partnership and reviews with acquisition marketing and sales strategy, pricing, product marketing, brand, and legal • Measure and report sales and site performance, and assess against predetermined KPIs (e.g, revenue generation and site conversions) • Identify trends and insights from performance reporting, user testing, consumer behavior research, and online competitive audits to inform ongoing site testing and optimizations to maximize engagement and conversions • Innovate capabilities to drive new customer growth online and partner with technology teams to refine and develop them • Ensure 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines • Serve as the primary liaison with the digital media team to ensure a consistent customer experience from the top to the bottom of the marketing funnel, proposing and optimizing ideal digital media destinations • Manage online retargeting campaigns (digital media, email) and the subsequent repeat visitor website experience