Sterling Shortall
- Role
- Digital Acquisition Sales and Marketing Manager at Cox Communications
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sterling Shortall
Self starting advertising professional with 11+ years experience in media strategy…
Experience
Digital Acquisition Sales and Marketing Manager
Jan 2023 — Present
Contribute to and support the guiding vision for maximizing new customer online acquisition and website conversions • Lead the development of the digital strategy and website user experience/design for new customer segments, including but not limited to affordability, competitive, and cold households • Manage the day-to-day online operations relating to online acquisition programs (e.g, offer launches, new product launches, content marketing, etc.), including partnership and reviews with acquisition marketing and sales strategy, pricing, product marketing, brand, and legal • Measure and report sales and site performance, and assess against predetermined KPIs (e.g, revenue generation and site conversions) • Identify trends and insights from performance reporting, user testing, consumer behavior research, and online competitive audits to inform ongoing site testing and optimizations to maximize engagement and conversions • Innovate capabilities to drive new customer growth online and partner with technology teams to refine and develop them • Ensure 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines • Serve as the primary liaison with the digital media team to ensure a consistent customer experience from the top to the bottom of the marketing funnel, proposing and optimizing ideal digital media destinations • Manage online retargeting campaigns (digital media, email) and the subsequent repeat visitor website experience
Skills
- Copywriting
- Marketing Communications
- Sports
- Research
- Marketing
- Final Cut Pro
- Event Planning
- Photoshop
- Digital Media
- Online Marketing
- Broadcast
- Fundraising
- Management
- Radio
- Radio Advertising
- Microsoft Excel
- Leadership
- Writing
- SEO
- Public Relations
- Time Management
- Advertising
- Video Editing
- Media Relations
- Event Management
- Social Media
- Marketing Strategy
- Microsoft Office
- Social Networking
- Social Media Marketing
- Customer Service
- Teamwork
- B2b
- Video Production
- Creative Writing
- Sponsorship
- Event Production
- Communication
- Account Management
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