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Zach Niesen
Sales Manager @Avalara
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WORK HISTORY
Sales Manager @Avalara
Manage a team of 8 Customer Account Managers supporting revenue growth and retention across a mid-market book of businessProvide ongoing performance coaching through regular 1:1s focused on execution, skill development, and KPI attainmentCoach on sales fundamentals including discovery, value messaging, and deal execution, using Command of the Message principlesMaintain accountability across core metrics such as quota attainment, renewals, expansion revenue, pipeline health, and forecast accuracyResponsible for team forecasting and revenue projections, partnering with leadership to assess risk and performance trendsSupport onboarding and ongoing enablement to ensure consistent sales practicesPromote a team culture centered on accountability, consistency, and continuous improvement
EDUCATION
Santa Rosa Junior College
Associate's degree, University Transfer
University of Oregon
Bachelor of Arts (B.A.), History
ABOUT ZACH NIESEN
I’m a Sales Manager at Avalara, leading an 8-person mid-market team, with a strong focus on performance coaching, execution, and results. I transitioned into management after consistently performing at a high level as an individual contributor, and I bring an extensive background in outbound sales to my leadership approach.What I enjoy most about my role is developing people, helping reps sharpen fundamentals, build confidence, and perform consistently. I’m hands-on with coaching, deal execution, and reinforcing clear expectations, while creating an environment of accountability and continuous improvement. My leadership style is other-centered, focused on supporting individual growth.Before moving into management, I spent several years in full-cycle outbound sales and account management roles, delivering strong revenue results through disciplined pipeline management, customer retention, and expansion. That experience shapes how I coach today: practical, grounded, and focused on behaviors that drive outcomes.I’m motivated by building high-performing teams, scaling best practices, and taking on new challenges in fast-moving sales environments.
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