Steve Siskind
Gm Studio Analytics @EDO
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WORK HISTORY
Gm Studio Analytics @EDO
US
Provide and interpret data-driven insights for movie studios and streaming platforms. • Aggregate media performance metrics to track consumer journeys and outcomes. • Oversee the development of new data products focused on CTV ad effectiveness. • Aim to enhance transparency in measurement of third-party promotions.
EDUCATION
University of Pennsylvania
Bachelor of Arts (B.A.), American History (United States)
SKILLS
ABOUT STEVE SISKIND
Steve Siskind is an accomplished entertainment marketing executive who helped shape many of the most memorable, profitable, and award-winning film campaigns of the past 25 years at 20th Century Fox and Paramount Pictures. At Fox, he led theatrical media, creative content, synergy, and research, building integrated, data-driven strategies that supported over 150 wide releases. He is also recognized for discovering and mentoring exceptional talent, many of whom went on to make significant contributions across the industry.At Paramount, Siskind expanded his scope to international media oversight before serving as President of Domestic Theatrical Marketing and later President of Worldwide Home Media Marketing. In these roles, he oversaw high-impact launches for tentpole franchises and prestige films—including titles such as Transformers, Mission: Impossible, Kung Fu Panda, and Interstellar—maximizing life-cycle title profitability while consistently creating mutual value with outside partners. Post Paramount, Siskind transitioned into advisory and transformation work, counseling content producers and SaaS providers on marketplace strategy, AI research, and digital creative optimization. He lectures and writes on streaming and theatrical models, advertising effectiveness, and emerging insight generation technologies, with clients that include management consultants, Wall Street investors, and MBA programs at UCLA and Oxford. Since 2022, he has served full time at EDO, Inc, overseeing analytics for the entertainment sector and leading efforts to measure incremental advertising lift using search behavior and outcome-based metrics, helping studios directly connect spending to audience impact.
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