Peter Foley
Head of Data Science @EDO
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WORK HISTORY
Head of Data Science @EDO
Lead a team of Data Scientists and Machine Learning Engineers responsible for developing and maintaining the modeling core of EDO\'s AdEngage product. Within that product, we predict the effectiveness of individual streaming or linear TV ad exposures on household-level behavioral outcomes (search, website visits, purchases, etc.).Hands-on work includes designing system architectures for modeling, designing and implementing deployment mechanisms and interactions with upstream/downstream teams. Supporting clean code standards in the codebase including creating useful abstractions to ensure the codebase remains maintainable and adaptable as product requirements evolve.
EDUCATION
Caltech
BS, Social Science/Engineering and Applied Science
Caltech
MS, Social Science
Caltech
PhD, Social Science
SKILLS
ABOUT PETER FOLEY
Specialties: Data science management, modeling media consumption, consumer and political behavior, design and analysis of field experiments, heterogeneous treatment effect analysis, machine learning tool development
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