Stefani H.
Senior Director, Demand Generation @Cvent
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WORK HISTORY
Senior Director, Demand Generation @Cvent
US
As the Americas Senior Director of Demand Generation at Cvent, I am responsible for setting the acquisition and expansion strategy and overseeing the execution of demand-generation and customer cross-sell and upsell campaigns to drive our growth.
EDUCATION
Oregon State University
Bachelors of Science
ABOUT STEFANI H.
I am an accomplished marketing leader with extensive experience in demand generation and ABM. I excel in developing and executing strategic plans that drive performance improvements across acquisition and expansion programs. My expertise lies in fostering collaboration, coaching teams, and utilizing data-driven insights to enhance marketing strategies and operations.Specialities: digital marketing strategy, marketing automation, cross-sell/upsell strategy, web strategy and optimization, demand generation, pipeline development, event marketing, content marketing, email marketing, SEO/SEM, content marketing, marketing operation, sales operations. Strong knowledge and expertise in Marketo, Hubspot, Pathfactory, Eloqua, 6sense, Google Adwords, Google Analytics, Paid advertising, Optimizely, Social platforms, WordPress, Drupal and Salesforce.com
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