Simanta Baruah
Technical Product Manager at Visa - Ex Amadeus, Ex Danaher|PSM 1 Scrum Master|Marathoner|Certified Yoga Practitioner|Ex National Level Table Tennis player
- Role
- Technical Product Manager at Visa
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Simanta Baruah
Technical Product Manager with experience in Web Analytics (Google Analytics 4)…
Experience
Technical Product Manager
Nov 2022 — Present · Bengaluru, IN
Product Strategy & Roadmap:o Defining product vision, strategy, and roadmap based on business objectives, customer needs, and technical feasibility.o Prioritizing product features and enhancements by balancing technical constraints and business value.• Product Lifecycle Management:o Overseeing the entire product lifecycle from ideation to launch, maintenance, and end-of-life.• Requirement Gathering and Documentation:o Gathering, analyzing, and documenting product requirements from stakeholders, customers, and market research.• Project Management:o Defining project scope, schedule, and milestones for product releases, ensuring timely delivery.o Coordinating release planning, sprint reviews, and retrospectives with engineering teams.• Customer and Stakeholder Engagement:o Engaging with customers, internal stakeholders, & partners to gather feedback and validate product concepts and features.Project Highlights:• Spearheaded Google Analytics 4 (GA4) enablement, defining KPIs, and tech specifications, and integrating Ad-Tech accounts to deliver unified campaign performance insights and accurate attribution.• Defined KPIs to help the business assess the effectiveness of personalization across the end-to-end funnel for an LAC ecommerce site on Visa.com.• Collaborated with global stakeholders to define data sources, metrics, and visualizations for business needs while managing third-party integrations across platforms.• Created 10+ Looker Studio dashboards tracking various KPIs, achieving 100% adoption among business stakeholders, and enabling data-driven decisions.• Worked on designing the architecture of the entire data lake, integrating various data sources like Google Analytics 4, Content Square, Demandbase, and survey data to enhance data-driven decision-making on KPIs for business product pages.• Designed the roadmap and requirements for the chat assistant feature on Visa.com, leveraging LLM models to enhance user interactions and support automation.
Education
Great Lakes Institute of Management
Master of Business Administration - MBA, Analytics
2019 — 2020
SRM IST Chennai
Bachelor of Technology (B.Tech.), Mechatronics, Robotics, and Automation Engineering
2007 — 2011
Northwestern University - Kellogg School of Management
Postgraduate Certificate, Product Management
Texas McCombs School of Business
Master of Business Administration - MBA, Analytics
2019 — 2020
Swami Vivekananda Yoga Anusandhana Samsthana
Yoga Instructor Certificate - 200 hours, Yoga Teacher Training/Yoga Therapy
2018 — 2018
Kendriya Vidyalaya
HSLC, Mathematics and Computer Science
2005 — 2007
Faculty Higher Secondary School
SSLC
1999 — 2005
Great Lakes Institute of Management
Master of Business Administration (M.B.A.), Operations/IT
2013 — 2015
Skills
- Team Management
- Interpersonal Relationships
- Management
- Market Research
- Microsoft Office
- Spss
- Marathon
- Business Analysis
- Requirements Analysis
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