Simanta Baruah

Technical Product Manager @Visa

Bengaluru, IN

Product Strategy & Roadmap:o Defining product vision, strategy, and roadmap based on business objectives, customer needs, and technical feasibility.o Prioritizing product features and enhancements by balancing technical constraints and business value.• Product Lifecycle Management:o Overseeing the entire product lifecycle from ideation to launch, maintenance, and end-of-life.• Requirement Gathering and Documentation:o Gathering, analyzing, and documenting product requirements from stakeholders, customers, and market research.• Project Management:o Defining project scope, schedule, and milestones for product releases, ensuring timely delivery.o Coordinating release planning, sprint reviews, and retrospectives with engineering teams.• Customer and Stakeholder Engagement:o Engaging with customers, internal stakeholders, & partners to gather feedback and validate product concepts and features.Project Highlights:• Spearheaded Google Analytics 4 (GA4) enablement, defining KPIs, and tech specifications, and integrating Ad-Tech accounts to deliver unified campaign performance insights and accurate attribution.• Defined KPIs to help the business assess the effectiveness of personalization across the end-to-end funnel for an LAC ecommerce site on Visa.com.• Collaborated with global stakeholders to define data sources, metrics, and visualizations for business needs while managing third-party integrations across platforms.• Created 10+ Looker Studio dashboards tracking various KPIs, achieving 100% adoption among business stakeholders, and enabling data-driven decisions.• Worked on designing the architecture of the entire data lake, integrating various data sources like Google Analytics 4, Content Square, Demandbase, and survey data to enhance data-driven decision-making on KPIs for business product pages.• Designed the roadmap and requirements for the chat assistant feature on Visa.com, leveraging LLM models to enhance user interactions and support automation.

Great Lakes Institute of Management

Master of Business Administration - MBA, Analytics

SRM IST Chennai

Bachelor of Technology (B.Tech.), Mechatronics, Robotics, and Automation Engineering

Northwestern University - Kellogg School of Management

Postgraduate Certificate, Product Management

Texas McCombs School of Business

Master of Business Administration - MBA, Analytics

Swami Vivekananda Yoga Anusandhana Samsthana

Yoga Instructor Certificate - 200 hours, Yoga Teacher Training/Yoga Therapy

Kendriya Vidyalaya

HSLC, Mathematics and Computer Science

Faculty Higher Secondary School

SSLC

Great Lakes Institute of Management

Master of Business Administration (M.B.A.), Operations/IT