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Sales and Trade Marketing Director @ADERE Fitas Adesivas
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WORK HISTORY
Sales and Trade Marketing Director @ADERE Fitas Adesivas
EDUCATION
Fundação Dom Cabral
Master of Business Administration - MBA, Programa de Desenvolvimento em Gestão Integrada
Universidade Metodista de Piracicaba
Bachelor of System Analysis
SKILLS
ABOUT SILVIO BARONI
Senior Sales Director with 35+ years of experience driving revenue growth, Go-to-Market (GTM) strategy and sales transformation in multinational and Brazilian national companies across FMCG, Pharmaceutical and Industrial sectors.Currently contributing at ADERE Fitas Adesivas, applying strong expertise in Sales Leadership, GTM excellence, Channel Strategy and Pricing, with consistent focus on margin improvement, profitability and execution discipline.Previously held a senior commercial leadership role at Docile Alimentos, where I played a key role in doubling the company’s size within three years, through GTM redesign and implementation,channel expansion, trade marketing excellence and sales team transformation.Built a solid career in global organizations such as Unilever, Mondelez, Hershey and Boehringer Ingelheim, leading complex sales organizations, distributor networks and key accounts, with P&L accountability, budget ownership and consistent market share growth.Core Competencies:Senior Sales Director / Sales LeadershipRevenue Growth & Sales StrategyGo-to-Market (GTM) & Route-to-MarketChannel Strategy & Direct/Indirect SalesTrade Marketing & Commercial ExecutionPricing, Margin & Investment OptimizationSales Transformation & Team DevelopmentP & L & Budget OwnershipKnown for combining strategic vision with hands-on execution, aligning cross-functional teams, senior stakeholders and customers around clear growth priorities and disciplined execution.
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