Shivsundar Hariharan
Content Strategist | Operations & Process Optimization | Event Strategist
- Role
- Content Writer at PhonePe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivsundar Hariharan
Strategic and results-driven Content & Marketing Strategist with expertise in UX writing, financial operations, and event marketing. Proven ability to develop high-impact content strategies, optimize digital engagement, and streamline business processes for efficiency and profitability. Adept at leveraging data insights to drive conversion rates, customer retention, and operational improvements.With a strong background in cross-functional collaboration, I have successfully partnered with design, product, marketing, and engineering teams to enhance user experiences and business outcomes. My expertise spans from creating compelling in-app content and executing high-converting marketing campaigns to optimizing reconciliation processes and spearheading large-scale event strategies.
Experience
Content Writer
Jun 2021 — Present · IN
Product Content Writer:Developed and implemented in-app content—including FAQs, error messages, push notifications, and UX elements—by collaborating with design teams and subject matter experts to translate complex financial concepts into engaging, user-friendly messaging.Executed data-driven content optimization strategies, including A/B testing and performance analysis, to boost app traffic, enhance engagement metrics, and increase conversion rates.Led key projects such as revamping inbound/outbound IVR (PhonePe.30), restructuring FAQs for MY QR, and enhancing PhonePe Wallet CTAs, resulting in a 9% increase in sales and an 11% boost in FULL KYC conversions.Lending Merchant Experience Analyst:Spearheaded lending operations optimizations, reducing processing time by 30% and increasing loan approvals by 20% through agile SOPs that cut query resolution time by 40% and enhanced customer satisfaction by 15%.Transformed reconciliation processes to reduce errors by 25% and financial discrepancies by 50%, ensuring regulatory compliance while leveraging data insights to boost operational efficiency by 30% and cut resource costs by 25%.Collaborated with design, engineering, and marketing teams to streamline product lifecycle processes and ensure timely market launches.
Education
City of London School
Bachelor of Business Administration - BBA
2010 — 2013
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