Neha Jishtu
Associate Director - Marketing @PhonePe
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WORK HISTORY
Associate Director - Marketing @PhonePe
Bengaluru, IN
Lead a dynamic team of brand managers and marketing executives to drive impactful marketing campaigns for core payment products and financial services (Insurance/MF/Gold). • Spearheaded award-winning national campaigns, including successful IPL activations over consecutive years. • Developed and executed a comprehensive social media strategy for PhonePe, enhancing online reputation management (ORM). • Currently overseeing the brand charter for Indus Appstore (0-10).
EDUCATION
Symbiosis Institute of International Business
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT NEHA JISHTU
With over 14 years of experience across consumer tech, fintech, and financial services, I’ve had the privilege of building and scaling brands that touch millions of lives every day.At PhonePe, I lead Brand Marketing, driving award-winning national campaigns, innovative IPL activations, and the brand charter for Indus Appstore (0→10). My focus has been on shaping narratives, leading high-performing teams, and ensuring brand storytelling translates into measurable business impact. Earlier at PhonePe, I spearheaded marketing for Financial Services (Insurance, Mutual Funds, Gold), crafting campaigns that unlocked category growth and consumer trust.Previously, at Axis Bank, I led marketing for Cards & Payments, including strategic partnerships with Flipkart and breakthrough campaigns that expanded digital adoption and market share. My journey began with Triton Group, where I built expertise in consumer brand marketing and corporate communications.Recognitions:•Honored as Brand Equity’s Young Marketer•Winner of Effie Awards (Gold & Bronze) for impactful BFSI and B2B campaignsI believe the future of brand-building lies in humanizing technology and leveraging AI responsibly. For me, it’s about blending creativity, empathy, and intelligent data to create experiences that feel personal, authentic, and lasting — work that resonates with people today while shaping enduring connections for tomorrow.
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