Saurabh Sugha

Head Digital Transformation Trade Marketing @Panasonic

Team Leader - driving Key Business Enablers through Tech - Managing Digital Transformation- Creating a Digital Command Centre, a Dealer Management System, Master Data management tool, Web and Mobile Application to improve sales Productivity and provide competitive advantage. Role involves Setting and Evaluating metrics for Performance Marketing, Lead Generation and CRM, P&L Analysis and Turnaround via Sales Productivity Optimization/Rationalization, Managing Channel inventory and creating Actionable Supply Chain Insights