Ashish Rana
Brand Manager - Btl @Panasonic
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WORK HISTORY
Brand Manager - Btl @Panasonic
Gurugram, IN
EDUCATION
DPS Dalhousie
Matriculate
Apeejay School Of Management
PGDM/MBA, Marketing & IT
Apeejay Stya Education (Svran Foundation)
Bachelor's degree, Computers
ABOUT ASHISH RANA
With over 14 years of experience in brand management, trade marketing, and strategic communication, I currently serve as Brand Manager - BTL at Panasonic. My role involves crafting and executing strategies that enhance brand visibility and amplify customer engagement through below-the-line marketing initiatives. Leveraging expertise in strategic planning and trade marketing, I collaborate with cross-functional teams to align our campaigns with business goals and drive market share growth. Previously, as Zonal Manager – Branding & Trade Marketing (North) at JKCement, I led the development of innovative trade marketing strategies while managing budgets and ensuring alignment with sales and marketing objectives. By designing brand strategies and implementing initiatives to maximize visibility, I enabled the company to strengthen its footprint in North India. My mission is to build compelling brand identities that resonate with target audiences and support business expansion.
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