Saurabh Sugha
- Role
- Head Digital Transformation Trade Marketing at Panasonic
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Saurabh Sugha
Ex Samsung Haier Canon| IIM A,BITS,IIT Kanpur, Jamia| Digital Transformation,Decision…
Experience
Head Digital Transformation Trade Marketing
Dec 2021 — Present
Team Leader - driving Key Business Enablers through Tech - Managing Digital Transformation- Creating a Digital Command Centre, a Dealer Management System, Master Data management tool, Web and Mobile Application to improve sales Productivity and provide competitive advantage. Role involves Setting and Evaluating metrics for Performance Marketing, Lead Generation and CRM, P&L Analysis and Turnaround via Sales Productivity Optimization/Rationalization, Managing Channel inventory and creating Actionable Supply Chain Insights
Skills
- Brand Management
- Key Account Management
- Product Marketing
- Vendor Management
- Direct Sales
- Product Management
- Marketing Strategy
- Project Planning
- Sales
- Channel Partners
- Marketing Management
- Crm
- B2b
- Sales Management
- Business Strategy
- Business Development
- Strategy
- Competitive Analysis
- Sales Operations
- Team Management
- Account Management
- Management
- Market Research
- Marketing Communications
- New Business Development
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