Peter Foley

Head of Data Science at EDO, Inc.

Role
Head of Data Science at EDO
Location
Pasadena, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Peter Foley

Specialties: Data science management, modeling media consumption, consumer and political behavior, design and analysis of field experiments, heterogeneous treatment effect analysis, machine learning tool development

Experience

  1. Head of Data Science

    EDO

    Aug 2020 — Present

    Lead a team of Data Scientists and Machine Learning Engineers responsible for developing and maintaining the modeling core of EDO\'s AdEngage product. Within that product, we predict the effectiveness of individual streaming or linear TV ad exposures on household-level behavioral outcomes (search, website visits, purchases, etc.).Hands-on work includes designing system architectures for modeling, designing and implementing deployment mechanisms and interactions with upstream/downstream teams. Supporting clean code standards in the codebase including creating useful abstractions to ensure the codebase remains maintainable and adaptable as product requirements evolve.

Education

  • Caltech

    BS, Social Science/Engineering and Applied Science

    2002 — 2006

  • Caltech

    MS, Social Science

    2008 — 2010

  • Caltech

    PhD, Social Science

    2008 — 2013

Skills

  • Political Consulting
  • Statistical Modeling
  • Psychophysiology
  • Python
  • Latex
  • Research
  • Political Science
  • Econometrics
  • R
  • Statistics
  • Machine Learning
  • Statistical Computing
  • Political Campaigns
  • Stata
  • C++
  • Predictive Modeling
  • Matlab
  • Survey Research
  • Analysis
  • Data Analysis
  • Analytics
  • Statistical Analysis

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Peter Foley — Head of Data Science at EDO in Pasadena, CA, US | Unifers