Nandita Sen

About Nandita Sen

Senior digital marketing strategist having extensive experience with corporate and agency clients. Served as lead account manager for various clients in Pharma, Technology, Banking and Finance. Specialist in market research, traditional and social media monitoring and measurement, digital and social media marketing, working across global teams.

Experience

1. Global Corporate Digital Marketing Leader

   Genpact

   Nov 2015 — Present · New York, NY, US

   Created impact on more than $300 million of sales revenue in over 18 months via strategic communications around social media campaign for targeted account and deal based marketing· Revamped and transformed existing social media practice from multiple vendors and teams to a consolidated and integrated system. Provided cost savings of more than 50% with restructuring of scope and services· Enabled and drove social media advocacy program for senior leadership and sales leaders through training sessions in order to enhance their digital footprint journey· Generated weekly newsletters for company wide distribution to employees to amplify the company brand messaging· Standardized brand messaging across all company related social media pages and channels· Scaled followers and engagement on social media channels in last 18 months – Followership Twitter: 3,08•••16), 7,50•••17 YTD) LinkedIn: 205K (20•••26K (2017 YTD)· Created and drove the company social media crisis communications plan to safeguard brand reputation and set up response parameters.· Involved with cross functional product teams in writing, editing, and dissemination of company related and curated content on LinkedIn, Twitter and Facebook for ongoing calesndar of events and campaigns· Forged partnership with global teams, agencies, tools, technologies and vendors to offer a menu option of solutions to sales teams resulting in increased brand awareness (40%), sales targeting (15%), and deeper influencer engagement (content effectiveness)· Provided blog support research, outline, edits to the Chief Digital Officer on technology related topics such as Digital Trends, AI, Machine Learning, Computer Vision and Design Thinking· Tools and technology proficient – Hootsuite, Radian6, SalesForce, Factiva, Lexis Nexis, Brandwatch, Contently, Oracle and portal interface

Education

• University of Hyderabad

  Master's degree, English Language and Literature, General

• St. Xavier's College

  Bachelor's degree, English Language and Literature, General

Skills

• Brand and Reputation Management
• Corporate Social Media
• Marketing
• Operations Process Improvement
• Public Relations
• Social Media Content
• Strategic Marketing
• Project Management
• Social Media
• Public Speaking
• Demand Generation
• Account Management
• Market Research
• Change Management
• Digital Media
• Social Media Monitoring and Measurement
• Customer Insight
• Marketing Intelligence
• Sales Management
• Crisis Communications
• Communications
• Executive & Employee Communications