Niklas Searles

Marketing Project Manager - Customer Lifecycle Marketing @Elsevier

Manage a portfolio of Customer Lifecycle Marketing campaigns that support Elsevier\'s strategy and promote awareness, loyalty, and growth for 2,600+ science, technology, and medical journal brands. • Developing strategic campaign proposals and obtaining stakeholder buy-in for global campaigns across all research subject areas. • Executing time-sensitive, multi-channel, and data-driven campaigns in an agile environment, grounded in hypothesizing, testing, evaluating, and iterating. • Leveraging multiple datasets and systems, techniques in market segmentation, and dynamic email campaign content to ensure that as many journals as possible are fit for campaign scope and optimal market reach is achieved. • Managing an internal monthly newsletter program to generate awareness of global marketing campaigns and solicit campaign participation/inclusion. • Tracking and reporting campaign performance to identify actionable insights and recommendations for campaign improvement in subsequent iterations. • Building and maintaining close relationships with internal stakeholders to identify customer needs and trends in the markets.