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Ernie Chang
Product Manager, Digital Journals @Elsevier
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WORK HISTORY
Product Manager, Digital Journals @Elsevier
Oversee the daily operations of the Journal Branded Solutions Mobile App team including customer service, code improvements, new feature development, and deployment of regular upgrades resulting in increases of article views by over 100% since 2016 Report to publishers and medical societies with monthly updates to promote mobile app best practices such as usage of push notifications. Journals implementing the approaches outperform comparable journals in mobile article views by 50%, app launches by 300%, and visits/user by 300%. Reviewed and improved app analytics definitions to focus on the most important metrics measuring user engagement – article views and app sessions launched
EDUCATION
University of California, Berkeley
A.B., Molecular and Cell Biology
Harvard University
Ph.D., Biochemistry
UNC Kenan-Flagler Business School
MBA, Marketing and Healthcare
SKILLS
ABOUT ERNIE CHANG
Ernie Chang is a product manager at Elsevier, Inc. responsible for Android and iOS…
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