Neel Shah

Experience

1. Senior Business Analyst

   Cactus Communications

   Oct 2020 — Present · Mumbai, IN

   Designed a simulation-based model targeting freelancer cost reduction from 34% to 25%, evaluating policy shifts in editor allocation, limiting misuse of unlimited item policy, discounting strategies, growth of more profitable services, and pricing levers for services/add-ons• Led a monthly in-depth feasibility analysis in collaboration with cross-functional leaders, including the CEO, CFO, and VPs of Finance, Delivery, and Operations, to assess cost-saving measures—balancing cost-to-revenue impact with client retention risk through scenario modeling and simulation.• Developed an end to end funnel chart in looker studio to track the user’s journey while using the product and report the drop offs at any stage of the funnel which helped improvement of conversion by 2%.• Led the successful migration of 15+ high-impact business reports and dataflows from Tableau to Power BI, significantly enhancing reporting efficiency, cross-functional accessibility, and decision-making speed.• Designed and delivered an enterprise-grade KPI dashboard for Leadership and Finance, enabling real-time visibility into cost to revenue trends across services, driving data-informed financial strategy.• Conducted Power BI walkthroughs for 30+ stakeholders across teams, accelerating report adoption, improving self-service analytics capabilities, and fostering a data-driven culture.• Designed and led analytics projects for a team of interns who were fresh graduates with limited corporate experience. Provided hands-on mentorship, technical guidance, and regular performance feedback to support their professional development.• Ensured quality control of all deliverables, conducted walkthroughs, and enabled smooth integration of reports into live business workflows. Successfully guided one intern into a full-time role based on their contributions and growth during the internship

Education

• Dwarkadas J. Sanghvi College of Engineering

  Bachelor's degree, Computer Science

  2013 — 2017