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Neda J.
Senior Manager Ecommerce @Sonova Group
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WORK HISTORY
Senior Manager Ecommerce @Sonova Group
US
Lead US B2B eCommerce strategy for a global medical device manufacturer, overseeing roadmap execution, platform evolution, and customer experience across highly regulated markets.• Own the digital platform ecosystem—including ERP integrations, customer ordering tools, and eStore optimization—ensuring alignment with business goals and end-user behavior.• Collaborate with global stakeholders (IT, Sales, Marketing, Compliance, CX) to deliver scalable, compliant, and high-impact digital experiences.• Define and execute revenue-generating campaigns, self-service enhancements, and UX improvements to increase adoption, reduce support tickets, and drive customer satisfaction.• Serve as voice of the customer across internal product discussions—translating user feedback into functionality enhancements and platform upgrades.• Design and deliver training programs, onboarding guides, and enablement webinars to increase internal understanding and platform utilization across regions.• Act as product owner for eCommerce systems, managing backlog, cross-functional execution, and continuous improvement initiatives.• Mentor and guide junior team members, sharing expertise and helping build future eCommerce leadership bench.
EDUCATION
Western Governors University
Bachelor of Science, Business - Healthcare Management, Business - Healthcare Management
University of Banja Luka – Faculty of Philology
Undergraduate Studies – English Language & Literature, English Language & Literature
ABOUT NEDA J.
I am a Senior eCommerce and Digital Transformation leader with 10+ years of experience delivering scalable digital solutions in complex, highly regulated B2B environments. I bridge strategy and execution—aligning technology, operations, and customer experience to drive adoption, efficiency, and measurable business impact.I lead cross-functional teams across IT, marketing, sales, and compliance to modernize platforms, improve workflows, and enable better digital experiences. PMP-certified and currently completing an Applied Generative AI Specialization (Purdue), I am focused on leveraging AI to accelerate innovation, improve decision-making, and enhance enterprise digital capabilities.
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