Nate Frick

About Nate Frick

Business Strategy | SaaS | Digital Marketing & Transformation | AI | Personalization | Zero Party Data | LoyaltyA proven business leader with a history of delivering innovative solutions to complex customer initiatives, while managing multiple enterprise-wide projects.In my current role at Zeta Global, I provide strategic, cross-channel marketing, loyalty and digital transformation recommendations to leadership at global brands that advance their revenue growth, personalization and consumer engagement objectives. Previously, as one of the early-stage employees at Wayin (acquired by Cheetah Digital/Marigold), I played a leadership role in taking the company from start-up to systematic operation, largely by building and retaining our global client portfolio and post-sales delivery and success teams. My professional experience includes client strategy and services, cross-functional team operations, project and product management, revenue generation, and partnership building. I have directly managed the success of clients from numerous industries, including travel, retail, CPG, sports, technology, business-to-business, media, broadcast, and agencies.

Experience

1. Business Architect Director

   Zeta Global

   Feb 2024 — Present

   Co-lead AI and Machine Learning business transformation initiative for internal cross-functional team• Provide strategic guidance to a portfolio of domestic and global Marigold clients on improving ROI-driven results that react to evolving consumer preferences• Lead assessment and enablement conversations, and deliver solutions-based workstreams to improve customer OKR\'s of their engagement, personalization and loyalty programs• Act as trusted advisor to Marigold\'s Sales, Customer Success, Product, Marketing and Technical teams to ensure collaboration and drive time-to-value results for our customers

Education

• University of Colorado Boulder

  BS, Business

Skills

• Marketing
• Product Management
• Mobile Marketing
• Online Advertising
• Leadership
• Start-Ups
• Customer Relationship Management (Crm)
• New Business Development
• Saas
• SEO
• Long-Term Customer Relationships
• Product Development
• Strategy
• Advertising
• Web Analytics
• Integrated Marketing
• Enterprise Software
• Manage Client Relationships
• Digital Strategy
• Product Marketing
• Online Marketing
• Management
• Cross-Functional Team Leadership
• User Experience
• Strategic Partnerships
• Business Development
• Digital Marketing
• Digital Media
• Professional Services