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Sara Tucy
Director, Strategic Consulting @Zeta Global
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WORK HISTORY
Director, Strategic Consulting @Zeta Global
Experienced strategist providing innovative approaches to help marketers personalize, automate and optimize the Customer Journey. Identify the micro-moments that matter and design customer strategies and omnichannel programs to maximize the impact and ROI. • Hyper focused on addressable/people-based marketing, digital, and offline channels, conversion optimization, analytics and business intelligence along with marketing technology. • Leverage 1st Party, 2nd Party, and 3rd Party Data with AI and predictive intelligence to deliver the right message at the right time through tailored and customized campaigns. • Identify CRM opportunities and plan omni-channel strategic solutions for the client; focused on improving ROI, rooted in data insights and focused on driving the desired business objectives and customer behaviors while continuously evaluating outcomes and optimizing based on test and learn. • Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives and drive omnichannel business impacts. • Craft engaging client presentations, measurement reporting and other deliverables • New business development—bring strategy to life within proposals and pitches to new clients and existing client upsell. • Highly experienced with SaaS
EDUCATION
Nova Southeastern University
MBA - summa cum laude, Marketing
University of Florida - Warrington College of Business
Marketing / Economics
SKILLS
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