Dory A.
Global Strategic Portfolio Director @Zeta Global
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WORK HISTORY
Global Strategic Portfolio Director @Zeta Global
Los Angeles, CA, US
At Zeta, our mission is to Accelerate Brand Growth for our Enterprise clients worldwide leveraging our leading AI Marketing Cloud ZMP solutions! At the core of everything we do at Zeta, our focus is on enabling brands to build repeatable and scalable programs that accelerate business growth, efficiently and effectively, and drive higher ROI on their marketing investments.My focus as Global Strategic Portfolio Director is on renewing/growing clients partnerships with our Global/Enterprise client base worldwide across North America, EMEA and APAC. My goal is to build strong strategic long-term relationships, structure client contracts/commercials & renew partnerships that deliver measurable value for our great clients, top brands like Starbucks, American Express, Yum Brands (KFC, Pizza Hut, Taco Bell, Habit Burger & Grill), American Airlines, Allegiant Airlines, GotoFoods, Del Taco, Barnes & Noble, Bloomin\' Brands (Outback Steakhouse, Flemings, Bonefish Grill, Carrabba\'s Italian Grill Talbots, Great Clips and many more.
EDUCATION
Caltech
Blockchain Bootcamp Course Fundamentals of Blockchain Technology and Applications, Computer Programming, Specific Applications
Simplilearn Alumni
Certificate of Completion, Artificial Intelligence
Caltech
Blockchain Bootcamp Fundamentals Course, Blockchain Technology
California State University, Northridge
B.S., Business Admin - Marketing
SKILLS
ABOUT DORY A.
Professional Vision: Deliver Results, Offer Partnership, Drive Growth, Promote Innovation, Demonstrate Leadership and Embrace Entrepreneurship.As Global Strategic Portfolio Director, I\'m proud to have renewed over $100M+ client program recurring revenue over last 8+ years working at Marigold f/k/a Cheetah Digital. Marigold is a leading Global SaaS Marketing Technology Solutions company with MarTech StrategyExperts and Professional Services teams to deliver successful partnership outcomes and growth for Enterprise Brands like Starbucks, American Express, Yum Brands Tailored Brands, Bloomin\' Brands, GoTo Foods, American Airlines, Allegiant Airlines, Del Taco, Talbots, and many more.Over 25 years of experience in Digital Marketing and Advertising both on the ad agency and corporation/client side. Worked on and managed marketing programs for the corporate/national brands: Found Animals Foundation, Best Western, Nissan USA, Yamaha Motor Co, JCPenney & and VCA. Previously served as VP of Marketing leading internal and external marketing teams promoting the organization\'s brand and developing results-driven marketing, and communication strategies. Oversee all marketing efforts; branding public relations, digital communication, social media, advertising, media engagement, events, search engine marketing, creative, and market research.Areas of Expertise• Client Relationship Management • Enterprise client contract renewal and commercial negotiations• Marketing Analytics and Insights• Executive-level Reporting • Business Development • ROI Evidence-based Marketing • SEM, SEO, IYP, Social Media sites, Mobile, and Review sites. • Budget Forecasting & Management• BtoB and BtoC Marketing • Team Leadership • MarCom and MarTech ExpertAssociations and Activities-Ongoing subscriber to Digital Marketing News; DMA, eMarketer, etc-2017 Modern Marketing Summit, Los Angeles, April 20••••17 Western Veterinary Conference, Las Vegas, March 20••••16 Society of Animal Welfare Administrators (SAWA) conference, November 20••••16 Western Veterinary Conference, Las Vegas, March 20••••15 Netsuite SuiteWorld conference and Non-Profit Hackathon (FAF)-2014 Local Search Association (LSA) Executive conference, Huntington Beach April 20••••14 Search Marketing Expo (SMX) West, San Jose March 20••••13 Online Media Marketing and Advertising (OMMA) LA Conference – July 2013-Ongoing: Volunteer Marketing Adviser to Animal Shelters and SAWAPassion for: Nature Photography, Auto enthusiast, Innovation and technology, Helping Pets, and Producing Media and Art.
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