Mario Rodriguez
Digital Sales Manager @Crunchyroll
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WORK HISTORY
Digital Sales Manager @Crunchyroll
Launched over 15 major international entertainment brands to great success including the Emmy-winning Afro Samurai Resurrection while maintaining the continued profitability of several large, evergreen brands- Worked hand in hand with international license partners as well as content creators in Japan, UK and Australia- Heavily involved in all aspects of brand launch including media planning, social media planning, public relations, leading creative/marketing teams, retail promotions and formulating cross promotions/ad shares with large game companies and TV networks (Capcom, SEGA, Namco, Spike TV)- Responsible for pricing digital goods on major EST platforms (Xbox Zune, iTunes, Sony VideoUnlimited) as well as led the overall branding and key art creation for the FUNimation storefronts on all digital partners- Within the past two years I, alongside key members of the sales and digital services team, launched domestic storefronts on Facebook, Google, and VUDU as well as international digital storefronts in Canada for Xbox Zune, iTunes, and Sony- Oversaw and strategized the initial launch of FUNimation content on streaming services such as Netflix (US, Canada and Latin America) and Crackle, while maintaining streaming content on HULU and YouTube- Formulate overall digital strategy for pricing, promotions, marketing and release of goods on all EST/VOD/streaming partners and lead our relationship with them internally- Lead the company to an overall revenue increase of 30% year over year in digital revenues- Played a major role in rebranding our linear cable channel (FUNimation Channel) by scoring the majority of the music for our interstitials as well as currently work alongside programming and marketing teams to handle overall strategy for the linear channel.
EDUCATION
Tulane University - A.B. Freeman School of Business
BSM, Marketing & Psychology
SKILLS
ABOUT MARIO RODRIGUEZ
Senior Digital Sales Manager at Crunchyroll (A Sony Pictures Television Networks Company)
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