Manish Rawat
Data Analyst Web & Marketing Analytics @Omnicom Global Solutions
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WORK HISTORY
Data Analyst Web & Marketing Analytics @Omnicom Global Solutions
Gurugram, IN
Design and implement Google Analytics 4 tracking and measurement plans.• Create and manage custom reports, dashboards, and visualizations to monitor key performance indicators (KPIs).• Analyze user behavior and identify trends, patterns, and opportunities for improvement.• Build custom audiences and segments to target specific user groups.
EDUCATION
Uttarakhand Technical University
Bachelor of Technology - B.Tech, Computer Science
ABOUT MANISH RAWAT
Data Analyst with 3 years of experience helping brands unlock insights from marketing and web analytics data. At Annalect India (Omnicom Media Group), I specialize in GA4, Google Tag Manager, Adobe Analytics, and Looker Studio to measure digital performance and optimize campaign outcomes.I’ve collaborated with cross-functional teams to streamline tracking strategies, reduce manual reporting time by 40%, and improve data accuracy by 30–40% across key marketing KPIs.I also work with SQL in Snowflake to support scalable data workflows and efficient analytics delivery. Passionate about clean data, actionable insights, and always learning new tools to stay ahead in the evolving analytics space.
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