Anurag Koushal
Associate Manager- Analytics & Decision Science @Omnicom Global Solutions
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WORK HISTORY
Associate Manager- Analytics & Decision Science @Omnicom Global Solutions
Clients: PepsiCo | State Farm | Boehringer Ingelheim* Delivered campaign measurement and performance insights across Planit, DDS, Prisma Buy, and Prisma Budget datasets* Built advanced Tableau dashboards and automated Alteryx workflows to streamline budget tracking, ROI analysis, and brand performance reporting* Utilized Redshift and Amazon S3 for efficient data handling of high-volume campaign datasets across multiple geographies* Standardized reporting infrastructure using Datorama, reducing manual effort and improving delivery SLAs by 30%* Partnered with external agencies and client stakeholders to align marketing KPIs with business objectives and data governance standards*Collaborated on cross-functional initiatives, helping drive investment strategy, media mix optimization, and incremental lift measurement.* Partner with the Finance teams, understand their data needs, and build plans to address those with data solutions.* Deliver data solutions that provide insights to the users, enabling them to make better decisions and complete their responsibilities.* Incorporate best practices for reporting, dashboards and scorecards, data visualization to ensure the data solutions are and remain relevant in filling the information gaps.
EDUCATION
Gautam Buddha University
Integrated B.Tech + M.Tech , Electrical Power Systems
Zero To Mastery Academy
Data Science
City Montessori School
12th standard(ISC)
City Montessori School
High School (ICSE)
Zero To Mastery Academy
TensorFlow Developer Certificate in 2022, Machine learning
ABOUT ANURAG KOUSHAL
Hello there! As a seasoned professional, I am passionate about driving growth and enabling institutions to thrive in the digital era. With a strong background in analyzing market trends, identifying business opportunities, and developing innovative strategies, I bring a data-driven approach to optimizing processes and enhancing customer experiences.Along with my expertise in Analytics & Decision Science, I am a Certified GenAI Professional and have been building hands-on skills in LLMOps through personal projects. This enables me to leverage cutting-edge AI technologies to deliver scalable insights across FinTech, MarTech, and MarSci domains.I excel in leading cross-functional teams, collaborating with stakeholders, and translating business requirements into actionable insights. By combining an analytical mindset with emerging technologies, I guide organizations in making informed decisions, optimizing operations, and achieving sustainable business outcomes.
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