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Novat
Principal Product Manager @Twitch
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WORK HISTORY
Principal Product Manager @Twitch
San Francisco, CA, US
Defined the multi-year strategy for Twitch’s digital goods ecosystem, expanding creator monetization beyond patronage through new purchase experiences and virtual products. Partnered with senior leadership to align roadmap and success metrics across commerce, ads, and engagement surfaces.Launched “Combos,” an interactive digital goods mechanic enabling real-time engagement between viewers and creators through purchasable effects. Drove +50% lift in mobile commerce conversion, leveraging behavioral insights and user journey optimization to acquire new paying users and boost repeat purchases.
EDUCATION
Lycée du Parc
Classes Préparatoires MP*
École des Mines de Saint-Étienne
Master of Science - MS, Computer Science
SKILLS
ABOUT NOVAT
Product leader specializing in growth, monetization, engagement loops, driving retention and revenue at global scale. Impacting more than 500M users, demonstrating expertise in strategy, analysis and execution gained over 14 years of product experience.Strong managerial experience, hiring, mentoring and giving feedback. Success dealing with ambiguity, high technical complexity and building consensus with stakeholders across teams in fast paced environments and highly matrixed ones.Freemium Growth | Subscription Monetization | Experimentation & Funnel Optimization | Cross-Platform Commerce | AI
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