MacIej Dakowicz

WORK HISTORY

EDUCATION

SKILLS

ABOUT MACIEJ DAKOWICZ

I work at the intersection of marketing, data, and technology, helping organizations transform how they connect with their audiences. As a Partner Associate at Deloitte Digital, I lead international teams delivering large-scale CRM transformation, marketing automation, personalization, and AI-driven innovation using platforms such as Salesforce Marketing Cloud, Braze, and Adobe.For nearly two decades, I’ve partnered with brands in financial services, healthcare, and consumer industries to build marketing ecosystems that combine customer insight, creative excellence, and intelligent automation. I specialize in global marketing operations, data strategy, and customer engagement architecture, helping organizations design scalable operating models and unlock new value through data monetization, AI, GenAI, and automation.I’m passionate about exploring new ideas and shaping emerging concepts that bring clarity to complex business challenges. I thrive in global, cross-disciplinary environments where data, creativity, and technology intersect.I’m recognized for bringing clarity and structure to complex programs, guiding teams through ambiguity, and balancing creativity with analytical precision. I believe technology should amplify human intelligence, not replace it - and that lasting transformation happens where rigor meets empathy.I live by a simple principle: to create clarity where others see complexity, and to help organizations evolve without losing their human center.