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Aleksander Szarkowski
Senior Manager @Deloitte Digital
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WORK HISTORY
Senior Manager @Deloitte Digital
I lead multi‑market Digital Content and Experience programmes, spanning content, search, personalisation, analytics, and platform delivery. I specialise in turning strategy into measurable outcomes across complex enterprise environments.I have extensive hands‑on experience with Digital Experience Platforms including Adobe Experience Manager, Drupal, Acquia, Umbraco, Sitecore, and Kentico, having led and supported multiple large‑scale web migrations (100K+ pages). My work focuses on content models, taxonomy, governance, migration frameworks, and efficiency gains through automation and intelligent tooling.I shape experimentation and personalisation agendas through A/B testing and CRO programmes using platforms such as Adobe Target, Salesforce Personalization, Dynamic Yield, and Google Optimize, contributing to multi‑million‑euro revenue uplift. I combine strong analytical skills (GA4, Adobe Analytics, GSC, Screaming Frog, Semrush, Ahrefs, ContentSquare) with strategic judgement to translate data into clear optimisation actions.I have delivered content, SEO, and governance initiatives for global FMCG, finance, pharma, education, manufacturing, and sports organisations, frequently leading stakeholder workshops and aligning business, content, SEO, analytics, and engineering teams.My current focus is on Search & Generative Engine Optimisation, and AI readiness — helping organisations adapt content, governance, and operating models for LLM‑driven discovery and automation.Alongside delivery, I actively lead client engagements, proposals, and sales efforts for large digital transformation programmes, clearly linking digital innovation to business performance and long‑term value.
EDUCATION
Budapest University of Economics and Business
Finance and Accounting
SGH Warsaw School of Economics
Master's degree, Global business, finance and governance
KU Leuven
Business Administration
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Bachelor's degree, Finance and accounting
SKILLS
ABOUT ALEKSANDER SZARKOWSKI
I lead digital marketing programs that bring together content, data, and technology to drive measurable growth. My work spans content strategy, personalization, conversion optimization, and AI-driven solutions, including generative AI for content creation, automation, and performance improvement.I bring a mix of strategic vision and hands-on technical expertise across analytics, SEO/GEO, and data-led content optimization. I’m passionate about building digital capabilities, leading teams, and helping clients turn ideas into impact through inspiration sessions that explore digital best practices, emerging technologies, and innovation in marketing.
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