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Lucas Santacruz
Country Manager @AlfaPeople
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WORK HISTORY
Country Manager @AlfaPeople
Sao Paulo, BR
As the leader of the Brazilian subsidiary of a global Microsoft partner, I oversee strategy, operations, and enterprise delivery, acting as an executive sponsor in key accounts to directly align business goals with platform capabilities. In this role, I actively promote the adoption of Microsoft Copilot and low-code automation within client programs, while strengthening the Microsoft partnership through joint go-to-market strategies and delivery alignment.
EDUCATION
FGV - Fundação Getulio Vargas
MBA, Sales and Marketing
Colégio Bandeirantes
High School, Exact Sciences
FGV - Fundação Getulio Vargas
BA, Business Administration
SKILLS
ABOUT LUCAS SANTACRUZ
CRM and Microsoft Business Applications specialist with over 18 years of experience driven by a passion for translating business needs into scalable, AI-enabled solutions. Deeply experienced in solution design, functional architecture, and digital transformation using Dynamics 365 Customer Engagement, Power Platform, and Copilot. Currently leading AlfaPeople Brazil, where I actively contribute to CRM strategy and innovation across enterprise projects, successfully bridging the gap between executive business goals and technical execution.
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