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Start for FreeLouisa Rogers
Boston Ambassador @Product Marketing Alliance
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WORK HISTORY
Boston Ambassador @Product Marketing Alliance
Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.“The community hasn’t just been an absolute wealth of knowledge and answers—it’s a place of constant inspiration.” The epitome of PMA, summed up to a tee by one very happy member.
EDUCATION
Hobart and William Smith Colleges
BA of Public Policy, Health/Health Care Administration/Management
University of Auckland
Early Childhood Education and Teaching
SKILLS
ABOUT LOUISA ROGERS
Product Marketing leader with over ten years of experience executing global marketing campaigns for SaaS companies in advertising, marketing, healthcare, gaming and P&C insurance technology industries. I have excelled at successfully launching products and features from discovery through general availability (GA) using data-driven decision-making from research and customer feedback analysis. These experiences have shaped me to be a driven self-starter with the expertise needed to align key stakeholders in Engineering, Product, PMO, Sales, Customer Success, and Partnerships. Areas in which I excel include- Market and Customer Research: Conducting market and competitor analysis through hosting customer interviews and using market data to influence product roadmap development and inform product positioning- Strategy: Act as the glue between Engineering, Product, Sales, and Marketing to identify market opportunities and execute a go-to-market strategy that is focused on delivering value to customers- Storytelling: Creating a clear value proposition and messaging framework for customers by using a product\'s unique selling points highlight product use cases instead of focusing purely on features- Sales Enablement: Create an internal sales feedback loop that delivers customer feedback in an organized manner to product and deliver pitch decks, case studies, one-pagers, and product trainings to the sales organization- Team Building: Champion a positive, high-trust team culture that boosts morale, collaboration, and results.
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