Kristy Cuddeford

WORK HISTORY

EDUCATION

ABOUT KRISTY CUDDEFORD

Hello there! I\'m Kristy, a product marketer who loves understanding your customers and solving their biggest challenges. I come from a financial services background, where earning trust is a moving target, and even the best solutions can get lost in a sea of sameness. But as I transitioned to B2B SaaS, I realized these challenges aren\'t unique and that every business must overcome them to win in today\'s competitive landscape. And that\'s where I come in! ‍ Whether you\'re struggling to nail down positioning and messaging, bringing a new product or service to market, or trying to grow adoption and expansion within your customer base, I can help. Wondering how? These core values guide my work: Dig deeper My innate curiosity and desire to challenge the status quo set the stage for everything I do. I love asking,\"what if?\",\'why, and \"Tell me more.\" to understand what makes a customer tick, challenge assumptions, and help my teams and myself think differently. 1% better every day By embracing a growth mindset, I\'m always looking for ways to improve processes and do more of what\'s working while leaving behind what isn\'t. I bring this mindset to my team to help them strive for continuous improvement, empowering everyone to grow and learn together. 🤝 Collaborate > Compete I value collaborating over competing. By building relationships, leaving my ego at the door, and taking others along for the ride, I align cross-functional teams and drive momentum business-wide. Connect the dots While deeply analytical, I recognize that numbers don\'t tell the whole story. I bridge the gap between qualitative and quantitative data to identify trends, discover unique insights, and make informed decisions. Lead with empathy Whether connecting with users to understand their challenges and goals or collaborating with cross-functional teams, empathy is at the core of everything I do. Through user research, empathy maps, journey mapping, and customer stories, I promote a customer-centric culture that helps everyone put themselves in our customers\' and prospects\' shoes. Thanks for reading! Let\'s connect and continue the conversation. Specializations: GTM Strategy | Positioning | Messaging | Sales Enablement | Customer Research | Competitive Intelligence