Avia Haimovich

WORK HISTORY

EDUCATION

ABOUT AVIA HAIMOVICH

I\'ve been telling stories for as long as I can remember. First with a video camera, and today with positioning, data, and go-to-market strategy. I started my career as a TV producer at the country\'s largest national broadcaster, reaching millions of viewers daily. That experience taught me something that still drives my work: every product has a narrative, every audience needs a reason to care, and clarity always beats cleverness. Those years in the edit bay- cutting stories that had to land in seconds- eventually pulled me into product marketing, where the stakes are the same, but the medium is different.Today, I specialize in AI-native and technically complex products. I work with early-stage founders (pre-seed to Series A) on positioning, ICP definition, and launch strategy- helping turn strong products into stories that actually land. In one engagement with a pre-revenue startup, this work unlocked ~$300K in qualified pipeline within 48 hours of their product launch.Prior to that, I led product marketing and launches at JobTestPrep, where I drove a 35% revenue increase and 15% market share expansion. I owned end-to-end GTM across multiple global markets, built and managed teams, and partnered directly with product, sales, and leadership to align messaging, strategy, and growth.I\'m especially drawn to AI-native products, creator and developer tools, and technically complex products that need a more human story to unlock adoption.If you\'re building something early and feel like \'the product works, but the story doesn\'t yet\'- that\'s usually where I do my best work.