Kelly Bratt
Senior Manager, Growth Initiatives @Balsam Brands
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WORK HISTORY
Senior Manager, Growth Initiatives @Balsam Brands
Redwood City, CA, US
As a key driver of growth at Balsam Brands, helped spearhead the development of the Drop-ship and Marketplace channel, generating $9M in revenue over four years. I helped establish and build strategic partnerships with major retailers, including Nordstrom, Williams Sonoma, and Pottery Barn, positioning Balsam Brands as a preferred seasonal vendor. To support this growth, I collaborated with cross-functional teams to streamline operations and develop new internal and external processes. Recognizing the need for increased technical capabilities, I successfully advocated for additional resources, resulting in a tripling of the company\'s annual retailer integration capacity.
EDUCATION
UC Irvine
Bachelor of Arts (B.A.), International/Global Studies
SKILLS
ABOUT KELLY BRATT
Results-oriented business development leader with 7 years of experience successfully launching and scaling new ventures. Expertise in strategic planning, financial modeling, and market analysis, driving revenue growth and profitability. Proven ability to collaborate with cross-functional teams and execute projects successfully from concept to launch.
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