Pablo Diaz Barriga

WORK HISTORY

EDUCATION

SKILLS

ABOUT PABLO DIAZ BARRIGA

As a trained Engineer with hands-on eCommerce / brand management experience and a Stanford MBA, I excel at balancing well-structured processes with entrepreneurial-style scrappiness to innovate and challenge the status quo. I enjoy building, testing, creating, and improving processes and concepts to deliver consumer and business value while positively impact people’s lives. My strengths include orchestrating strategic and execution priorities, diving deep into data and analytics, and uniting individuals around common goals. A lifelong learner, I understand technology’s role in augmenting business capabilities and delivering better customer experiences, and I’m always seeking new challenges. Early in my career, Procter and Gamble (Mexico) entrusted me to lead Charmin, one of their top-five brands, and to pioneer a strategic partnership between P&G and Costco that significantly enhanced data collection through a shared CRM. Since then, I earned numerous promotions at Balsam Brands and skillfully managed concurrent priorities for international eCommerce expansion. In my current role as a VP of eCommerce, I have: Restructured the team to meet business needs, doubling our headcount. Defined and managed five sub-functions across California, Idaho, Dublin, and the Philippines. Doubled revenue by migrating our international eCommerce websites into an enterprise-level SAP environment and redesigning our cart and checkout procedures. A people-first leader, I seek to drive business transformation by inspiring and empowering team members. I perform qualitative and quantitative research to understand customer needs and fundamental business performance/profitability levers. Through data-driven strategies and decisive action, I achieve business goals while delighting customers and expanding market share. AREAS OF EXPERTISE: Online and Offline B2C, Consumer Products, Brand Management, Shopper Marketing, eCommerce, Product Management, SEO, Online Merchandising.