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Jon Chapman
Event Manager @On24
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WORK HISTORY
Event Manager @On24
STRATEGY:• Setting strategy for global, industry, account based, and prospect focused webinars & digital experiences that deliver against business/marketing priorities, including brand awareness, market trends, demand generation, thought leadership, and supporting product announcements • Connect webinar programs to Integrated Marketing themes to maximize overall marketing investments and ensure continuation of prospect/customer journeys • Push the boundaries of how digital experiences are designed, how the ON24 platform is used, and how we engage our audiences • Partner with key stakeholders in Product, Sales, Marketing and Regional teams to align on strategy, plan, and what success looks likeEXECUTION:• Create unique, memorable, best in class webinar and digital experiences that change the way we engage online • Manage end to end execution of webinar programs using comprehensive project tracking with a fine attention to detail • Create templates/repeatable programs to streamline build time• Brief in strategy and kick off programs to partners on marketing and cross-functional teams including Sales, present to leadership on occasion • Create or refine processes to drive effective and streamlined webinar programs REPORTING:• Deliver reporting/ROI analysis against webinar and digital experiences’ goals and objectives • Use the ON24 Platform and Salesforce reports to track campaign/program performance - update/report to leadership regularly • Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams) • Main business KPIs are program efficiency and effectiveness in terms of: responses & engagement, pipeline contribution, SQL conversion and revenue growth
EDUCATION
Austin Community College
Current Student
SKILLS
ABOUT JON CHAPMAN
Jon Chapman, a seasoned Virtual Events Producer based in Austin, Texas, boasts over 15…
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