Ivette Heredia
Director of Market Development | HECC Grant Director | Business Enthusiast | Marketing Consultant | Digital Marketing Strategist | MS Candidate
- Role
- Director of Market Development, Technology Workforce Ready Grant Director at Pacific University
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Ivette Heredia
Continuous curiosity, tenacity, and leading with purpose have shaped every chapter of my…
Experience
Director of Market Development, Technology Workforce Ready Grant Director
Dec 2024 — Present · Forest Grove, OR, US
Driving experiential learning through strategic partnerships, operational excellence, and workforce readiness initiatives.Leading - Led the design and execution of our five-step, ten-week consult intern program, pairing three students with a company that drives insight to profitable growth- Built a 5-step repeatable, reliable & scalable playbook that starts with needs discovery, research, SWOT/prioritization, solution development, and ends with a client-approved growth initiative- Recruit, Onboard & develop 60 students across 5 cohorts, partnering with 20+ businesses in 18 months, including companies with revenues ranging from $500K to $60M. & - Build and maintain strategic relationships with business leaders across Portland Metro area, resulting in partnerships to fund paid internships for real-world consulting projects- Led recruitment and onboarding of business partners for cross-sector collaboration by engaging stakeholders from finance, construction, sports, hospitality, and nonprofit sectors. & - Lead the workforce development grant, including recruiting students & companies along with reporting, compliance, and resource allocation- Created operational workflows and onboarding tools for student consultants, mentors, and business clients. & - Serve as an informal career advisor, mentoring students through professional development skills inclusive of resume building, client communication, and job readiness- Facilitate weekly client meetings, and guide student teams in developing actionable strategies, marketing assets, and business recommendations- Maintain strong post-program placement rates for student participants through intentional exposure to workforce pathways and mentorship.
Education
Universidad de Salamanca
International Business
USC Annenberg School for Communication and Journalism
Masters of Science: Public Relations Innovation, Strategy and Management, Public Relations Innovation, Strategy and Management
Pacific University
Bachelor of Business Administration (B.B.A.), International Business, Marketing
2013 — 2017
Skills
- Budgets
- Business Development
- International Business
- General Business
- New Business Development
- Powerpoint
- Research
- Strategic Planning
- Negotiation
- Marketing Strategy
- Leadership
- Marketing
- Project Planning
- Spanish
- Business Planning
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