Alessandra Govi

Assistant Director of Admission & Marketing Manager @Pacific University Business

Forest Grove, OR, US

Biggest Accomplishments: • Drove Student Engagement & Visibility – Spearheaded innovative marketing campaigns that increased student engagement and program visibility by 30%, growing participation from 33 to 123.• Boosted MBA Enrollment & Revenue – Secured strategic industry partnerships, leading to a 25% increase in MBA enrollment from 28 to 41, generating an incremental in recurring revenue.• Balancing Growth & Development – Successfully completed an MBA while managing full-time recruitment, demonstrating a strong commitment to professional and personal advancement. • Event Organization: Organize and execute recruitment events, seminars, and international seminars for undergraduate and MBA students.• Interest Analysis: Conducted comprehensive assessments of students and applicants, evaluating their interests and skills to provide tailored guidance on suitable course selection.• Program Promotion: Organized and Managed recruitment events and international seminars for MBA students, effectively increasing student engagement and program visibility.• Marketing Strategy: drove marketing initiatives aimed at elevating product visibility and market performance, utilizing strategic campaigns and promotional activities to increase brand awareness.• Partnership Execution: Formulated and executed strategic partnership agreements with prominent brands internationally and locally.

Pacific University

Bachelor in Business Administration, Marketing, International Business and Spanish

Pacific University

Master of Business Administration - MBA, Business Administration and Management, General

Kapi‘olani Community College

Associate of Arts - AA

Universidad de Salamanca

Semester Abroad, International Business and Spain