Frank Roth
Adjunct Professor of Marketing @Pacific University Business
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WORK HISTORY
Adjunct Professor of Marketing @Pacific University Business
This “class” presents a framework for developing sound marketing strategies that guide business decisions involving strategy, “go to market”, product and service design, branding, pricing, sales promotion, communication, and distribution. We will also merge academics with the business community (CEO’s, CMO’s, CTO’s, etc.) by sharing current insights on Strategy, AI, Digital Transformation, etc. to engage the class and drive critical thinking to optimize the learning experience.
EDUCATION
TCU Neeley School of Business
BS Marketing, Business Marketing
SKILLS
ABOUT FRANK ROTH
A global leader experienced in “delighting” the client via strategy, marketing, VOC…
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