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Crm Specialist @Alloha Fibra
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WORK HISTORY
Crm Specialist @Alloha Fibra
São Paulo, BR
Acting as project manager for strategic CRM campaigns, ensuring end-to-end execution from planning to launch across SMS, push, email, and WhatsApp.• Led global and regional campaign execution in collaboration with cross-functional teams including Product, Brand, and Data.• Oversaw and optimized Event-Based Marketing flows, aligning with subscriber lifecycle engagement and retention goals.• Applied data-driven insights using Databricks and Power BI to refine campaign performance and scale CRO best practices.Working with Databricks, Power BI, MySQL and Salesforce Marketing Cloud
EDUCATION
Universidade Presbiteriana Mackenzie
Bachelor's degree, Advertising, and Applied Communication
San Diego City College
Bachelor's degree, Communication and Media Studies
ABOUT GUILHERME GIORGE
Multiskilled CRM Specialist with over 6 years of experience driving customer growth through data, creativity, and automation. I lead multidisciplinary teams to build and optimize multichannel lifecycle strategies (email, SMS, WhatsApp, push, chatbot) — from copywriting, through automation to dashboard. Proficient in mySQL, Power BI, Tableau with hands-on experience in CRM platforms such as Salesforce Marketing Cloud, Hubspot, Blip, Oracle Responsys and RD Station. I turn behavioral insights and product KPIs into scalable, high-performing campaigns. Highlights:Drove 65% of total conversions in a social commerce business through omnichannel behavioral automations;Led as Product Owner for LatAm’s largest pharmaceutical loyalty program;Increased communication engagement by 17x through CRO-based tactics;Directed CX touchpoint strategy for the launch of a continental Fintech. I bridge the technical, strategic, and creative — transforming CRM into a true growth engine.
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