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VP, Digital Acquisitions @Barclays
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WORK HISTORY
VP, Digital Acquisitions @Barclays
New York, NY, US
Started new team responsible for strategy and execution of digital acquisition programs (Partner Channels, Paid Media, Email, Ecommerce, etc.) for Barclay US\'s co-brand credit card retail segment- Oversaw launch and digital acquisition marketing strategies for new credit card marketing programs including Gap, GM, and Xbox- Partnered with internal stakeholders (Technology, Product, Legal, Risk, Compliance, etc.) and external retail brand partners to launch new omnichannel digital marketing capabilities- Awarded Exceptional Achievement Award for leading multi-million dollar cost savings initiative
EDUCATION
University of Rochester
MBA, Marketing, Strategy, Finance
University at Albany
BS, Finance and MIS
SKILLS
ABOUT GIL BIEGACZ
I’m a data-driven digital marketing executive with 15+ years of experience helping financial brands like Barclays, Wells Fargo, Citi, and PNC drive revenue, acquire and retain customers, and launch new products—particularly in credit cards, payments, and retail co-brand partnerships. My skillset is focused on leveraging data, technology, and omnichannel strategies to maximize marketing performance across the digital acquisition funnel.I also have diverse experience as a proven leader managing and scaling high-performing teams across enterprise, agency, consulting, and startup environments. I enjoy building and mentoring teams, fostering cross-functional collaboration, and aligning stakeholders to achieve business goals.Core Competencies include: Credit Card Marketing, Retail Co-Brand & Private Label Cards, Digital & Performance Marketing, A/B Testing, Conversion Funnel Optimization, Paid Media, Martech, CRM, Customer Acquisition & Retention, Loyalty & Engagement, Customer Experience, Payments, Financial Services, Analytics, Business Strategy, P&L Management, Team Leadership, Talent Development
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