Gil Biegacz

About Gil Biegacz

I’m a data-driven digital marketing executive with 15+ years of experience helping financial brands like Barclays, Wells Fargo, Citi, and PNC drive revenue, acquire and retain customers, and launch new products—particularly in credit cards, payments, and retail co-brand partnerships. My skillset is focused on leveraging data, technology, and omnichannel strategies to maximize marketing performance across the digital acquisition funnel.I also have diverse experience as a proven leader managing and scaling high-performing teams across enterprise, agency, consulting, and startup environments. I enjoy building and mentoring teams, fostering cross-functional collaboration, and aligning stakeholders to achieve business goals.Core Competencies include: Credit Card Marketing, Retail Co-Brand & Private Label Cards, Digital & Performance Marketing, A/B Testing, Conversion Funnel Optimization, Paid Media, Martech, CRM, Customer Acquisition & Retention, Loyalty & Engagement, Customer Experience, Payments, Financial Services, Analytics, Business Strategy, P&L Management, Team Leadership, Talent Development

Experience

1. VP, Digital Acquisitions

   Barclays

   Dec 2021 — Present · New York, NY, US

   Started new team responsible for strategy and execution of digital acquisition programs (Partner Channels, Paid Media, Email, Ecommerce, etc.) for Barclay US\'s co-brand credit card retail segment- Oversaw launch and digital acquisition marketing strategies for new credit card marketing programs including Gap, GM, and Xbox- Partnered with internal stakeholders (Technology, Product, Legal, Risk, Compliance, etc.) and external retail brand partners to launch new omnichannel digital marketing capabilities- Awarded Exceptional Achievement Award for leading multi-million dollar cost savings initiative

Education

• University of Rochester

  MBA, Marketing, Strategy, Finance

• University at Albany

  BS, Finance and MIS

Skills

• Product Marketing
• Business Intelligence
• Salesforce.com
• Interactive Marketing
• Database Marketing
• Marketing
• Marketing Research
• Market Research
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Multi-Channel Marketing
• Online Advertising
• Digital Marketing
• Financial Modeling
• Digital Media
• Credit Cards
• Loyalty Marketing
• Direct Marketing
• Segmentation
• Product Development
• Digital Strategy
• Product Management
• Youth Marketing
• Analytics
• Business Strategy
• Customer Insight
• Financial Services
• Crm
• Strategy
• P&L Management
• Customer Relationship Management (Crm)
• Portfolio Management