Francisco Pegorel

Data & Analytics Senior Coordinator (Customer & Commercial Excellence) @Yara Brasil

Sao Paulo, BR

Leadership and Team Coordination: Leading a diverse team of 10 members, ranging from juniors to specialists. Focused on optimizing team capacity, delivering impactful business results, and ensuring the professional growth and motivation of each member.•Data Products for Customer-Centric Vision: Spearheading the development of data products designed to enhance customer-centric strategies and improve the effectiveness and excellence of the sales team.•Expertise in Salesforce Implementation: Extensive experience in deploying Salesforce for new CRM systems, including rule definition, data migration, journey refinement for commercial optimization, and functional process structuring to ensure proper data use and management.•CRM Scope and User Base: Overseeing CRM initiatives that will be utilized by the entire commercial and back-end teams across the company, supporting hundreds of users. Currently managing CRM data operations for the Americas (Brazil, LATAM, and North America).•Data and Analytics Support: Providing data and analytics solutions for a broad loyalty program and digital channels such as e-commerce, serving teams of dozens within the corporate structure and supporting hundreds of channels and producers.•Regional Synergy: All actions are aligned with Americas-wide objectives, aiming for synergy among various regional processes.

Universidade Federal de São Carlos

B.Sc. in Computer Science

SENAI São Paulo

Mechatronic Technician

MBA USP/Esalq

Pós-graduação Lato Sensu - MBA Executivo