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Felix P.
Sr Business Development Manager @Ocean Spray Cranberries
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WORK HISTORY
Sr Business Development Manager @Ocean Spray Cranberries
Mexico City, MX
Head of the Mexican Ocean Spray Business Unit, fully overseeing the operations and results in the Mexican market• Fully responsible for Mexico’s P&L and KBI’s• Lead the Mexican sales team for both the branded products and the ingredients business• Set goals and ensure the achievement of Sales & Net Earnings targets across all categories and channels.• Define and manage portfolio, pricing, and investment strategies for all Ocean Spray products• Review the business model to achieve sales, profitability, and innovation targets with our current distributors in Mexico
EDUCATION
Universidad Iberoamericana, Ciudad de México
Licenciatura en Administración de Empresas, Mercadotecnia
ABOUT FELIX P.
Professional with more than 20 years of experience in the FMCG industry, leading high-performance teams in Business Development, Sales, Field Sales, Trade Marketing, and Retail Operations in different industries such as food, dairy, home care products, spirit beverages, and consumer electronics.Over the last eight years of my career, I have managed operations in Mexico for a leading company in the juice and dried fruit categories, successfully duplicating the branded business in the market and consolidating our leadership in the ingredients business.
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