Mike Akins

Team Leader- National Accounts @Ocean Spray Cranberries

Tampa, FL, US
MOBILE NUMBERS
+18•••••••23

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WORK HISTORY

Jan 2014 — Present

Team Leader- National Accounts @Ocean Spray Cranberries

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Tampa, FL, US

EDUCATION

N/A

University of Alabama

Bachelor of Science (B.S.)

SKILLS

Competitive AnalysisTrade MarketingSales ProcessLeadershipStrategyShopper MarketingBudgetsMarket PlanningNegotiationMarket ResearchCross-Functional Team LeadershipManagementSellingBusiness DevelopmentStrategic PartnershipsDirect SalesReturn on InvestmentMarketingMerchandisingSales OperationsStrategic PlanningSalesAccount ManagementConsumer ProductsProduct MarketingNew Business DevelopmentP&L ManagementMarketing StrategyPricingEntrepreneurshipGo-to-Market StrategyProduct ManagementStart-UpsSales ManagementCategorizationMarketing ManagementRetailIntegrated MarketingFmcgBrand Management

ABOUT MIKE AKINS

Accomplished Top Tier sales and marketing executive with over 20 years consistently exceeding established sales/revenue targets and ROI objectives. Proven business development ability in building strategic relationships, high performance teams, and delivering results. Broad leadership background in sales management, national account management, innovative trade marketing, category management, coaching, need- based consultative selling and cross-functional team excellence. Areas of Expertise • Leadership, Strategic Planning & Vision, Sales and Marketing • Maximizing Sales, Profits, ROI, Create Value Solutions • Building Strategic Relationships, Alliances & Partnerships • Developing High Performing Sales Teams, Hiring, Coaching • Senior Executive Negotiations & Presentations • Business Development & Exceeding Plans, Growing Shareholder Value • Ability to quickly adapt and work with internal/external Cross Functional Teams • Top to Top Joint Account Business Planning, Increasing Distribution & Market Share • New Product Intro-Launch & Expansion • Custom Product Line Idea Development,Differentiation,Packaging needs by Specific Channel

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