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Cathy Zilu Zhang
Product Operations Manager @TikTok
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WORK HISTORY
Product Operations Manager @TikTok
Seattle, WA, US
Merchandise growth: Incubate affiliate merchandise to grow from 0 to $1500+; Run end-to-end campaign merchandising strategy, affiliate product GTM, and product-creator match-making• Creator growth: Designed incentive systems for affiliate creators to maximize their income, through algorithm intervention, growth journey design and behavioral experimentsReferral: https://careers.tiktok.com/s/i8wVNvys
EDUCATION
Shenzhen College of International Education
High School
Columbia University
Master of Science - MS, Strategic communication
The Wharton School
Cross-registrstion, Course: Consumer Behavior, Data analysis for marketing
Bryn Mawr College
Bachelor of Arts - BA, Art History, Criticism and Conservation
ABOUT CATHY ZILU ZHANG
Operation Strategist @TikTok | ex-VC | Strategic Communication @Columbia
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