Henry Montgomery

Measurement Partner @TikTok

Brooklyn, NY, US

Client Measurement (vertical experience includes: Dining, Retail, eCommerce, Media & Entertainment, Telco, and Automotive)- Provide campaign measurement strategy support for internal account teams and external agencies/clients, ensuring business KPIs are addressed through various analytical solutions- Serve as a SME across various measurement solutions for internal and external stakeholders, including brand lift, foot traffic, media mix modeling, incremental reach, tune-in, conversion lift, and sales lift- Guide external stakeholders through interpretation of measurement results and make optimization suggestions for future media programs on TikTok- Leverage vast measurement datasets to extract insights, inform future campaign planning, and demonstrate the effectiveness of TikTok ads across industries- Consult on bespoke advertiser learning agendas that ultimately lead to achieving long-term client goals and increased media investment- Scale advertiser measurement adoption through custom training programs and authoring thought leadership papersExternal Partnerships - Partner cross-functionally (i.e, with Product Partnerships, Measurement Product Management) to evaluate new measurement partnerships, their offerings, and their fit for TikTok client measurement- Continuously evaluate new product offerings, methodologies, and new product features from external measurement vendors to determine if they improve measurement quality and solve for measurement gaps- Bring external partnerships and their measurement solutions from initial Proof of Concept to General Availability, establishing internal processes and guiding technical integrations from 0-1 - Manage the day-to-day relationship for four key strategic partnerships, assisting in the management of a $XXM measurement budget- Lead go-to-market strategy for client adoption of third party measurement solutions

University of San Francisco

Bachelor of Science (BS)