Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Carmen del Río Hillebrand
Director of Advertising & Media - Dallas Area Rapid Transit @DART (Dallas Area Rapid Transit)
Signup · Get unlimited contacts
WORK HISTORY
Director of Advertising & Media - Dallas Area Rapid Transit @DART (Dallas Area Rapid Transit)
Direct the In-House Advertising Media Department.Develop effective and strategic advertising media plans that align with budgets.Develop and implement Promotional Programs for various campaigns.Successfully negotiate campaign buys exceeding $1.5M with media outlets.Participate in the development and implementation of Marketing Plans, both short and long-range, and execute projects and programs to support established work-group goals.Maintain effective direct relations with all media outlets.Negotiate each buy for added values, including promotions and online exposure.Ensure proper stewardship affidavits and invoices for the accuracy of public funds.Maintain budget expense records for each campaign, project, and overall communications.Monitor financial data for accurate and timely payments.Process and approve media invoices.Supervise Media Coordinator and agencies specializing in Hispanic, African American, and Asian markets.Research new and unconventional advertising opportunities.Evaluate objectives, timelines, and budget administration of projects to maximize exposure.Increase penetration in minority markets through targeted programs and campaigns.Support and implement advertising and marketing objectives of the agency.Manage rotation and posting of campaign signage with media outlets.Maintain updated signage for all vehicles and stations.Provide Spanish trans-creation and proofreading services.
EDUCATION
Universidad del Sagrado Corazon
Bachelors
ABOUT CARMEN DEL RÍO HILLEBRAND
In-House Advertising Media Department Director | Strategic Media Planner | Campaign…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.