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Marketing Project Manager, Associate @DART (Dallas Area Rapid Transit)
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WORK HISTORY
Marketing Project Manager, Associate @DART (Dallas Area Rapid Transit)
Dallas, TX, US
Serve as the primary account liaison between internal creative teams and external agencies to manage client objectives, timelines, and brand consistency for a transit system serving 2.3 million residents- Direct the end-to-end project management workflow for large-scale employee engagement and culture campaigns, ensuring 100% strategic alignment with client goals and high-quality, on-time delivery- Manage the creation and delivery of targeted marketing campaigns across social and digital channels, translating complex business challenges into culturally relevant content for a diverse regional audience- Oversee day-to-day agency operations, including developing creative briefs, managing project-based budgets, and providing data-driven reporting to track campaign ROI and brand sentiment- Provide administrative leadership by preparing for stakeholder meetings, documenting actionable creative edits, and facilitating communication between cross-functional teams to ensure project efficiency
EDUCATION
Prairie View A&M University
Mass Communication/Media Studies
University of North Texas
Master's degree, Journalism
ABOUT DAIJA P.
Hi, I’m Daija, like déjà vu, and I\'m a dynamic marketing professional with over 3 years of experience driving brand awareness through data-driven storytelling and integrated campaign management. Proven expertise in boosting audience engagement by 40% and managing cross-functional collaborations with high-profile corporate partners like the Dallas Mavericks and FC Dallas. Adept at bridging the gap between creative teams and executive stakeholders to deliver high-impact, multi-channel marketing solutions.
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