Carla Martins de Oliveira

Global Lifecycle Marketing Manager @G-P

Dublin, IE

Strategically lead and develop audience management, nurturing strategy, and campaign programs for high-potential lead, prospect, and customer segments to drive demand and buying intent across AMER, APAC, and EMEA.Design and implement advanced segmentation models and audience profiles, ensuring personalisation at scale.Drive the development and execution of multi-channel nurturing campaigns, including email and performance marketing.Ensure cohesive and relevant messaging and storytelling across all nurturing campaigns, strengthening brand voice.Cultivate long-term customer relationships through personalised communication strategies, tailored to product acquisition and expansion potential.Manage and grow the email contact database, implementing segmentation strategies to optimise lead generation (e.g, using 6Sense to partner with the Paid Social team to re-engage unsubscribers identified as high-potential).Continuously enhance the reporting and data analysis infrastructure for maximum visibility into campaign impact and ROI.Partner strategically with the Customer Success team to develop customer nurturing initiatives, driving cross-selling and expansion.