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Penny Conway
Director Global Partner Marketing @G-P
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WORK HISTORY
Director Global Partner Marketing @G-P
Boston, MA, US
EDUCATION
Southern New Hampshire University
Bachelor of Applied Science (B.A.Sc.), Retail Marketing
Quinsigamond Community College
Associate's degree, Business Administration and Management, General
SKILLS
ABOUT PENNY CONWAY
I am a strategic senior partner leader with a proven track record of building and executing high-impact partner marketing programs that achieve corporate objectives. I translate business vision into actionable strategies that create awareness, enable, communicate and drive demand to, through, and with partners. I combine my analytical mindset with a bias for execution to activate and engage channel, reseller and referral partners through innovative go-to-market planning, toolkit development, performance optimization, and stakeholder alignment. Known for bridging the gap between strategy and delivery, I turn complex goals into scalable, revenue-generating outcomes that support long-term partner lead growth across a global ecosystem.In my recent experience as Director, Global Partner Marketing I lead the Global Programs Office, centralizing the people, processes and programs across global teams and partners. Creating internal and external stakeholder alignment for events, campaigns and projects that cross theaters. Experience and passions include- Partner Program development for Microsoft & HP within the IT reseller channel- Partner Marketing Program development for referral, reseller and embed partner programs - Partner investment analysis to measure and optimize the impact of partner MDF - Developing integrated co-marketing programs that include social, email, virtual and in-person events- Always on global marketing strategy and programs for long tail / tier 3 partner levels - Partner portal creation, launch and optimization for deal reg, content, enablement and communication- Creating partner enablement and readiness programs from content to delivery - Being the voice of the partner internally with direct sales and corporate marketing teams - Building 1:1 partner strategy and GTM plans - and the relationships needed to execute - Supporting and managing global teams across partner marketing, business development and product- Identifying and implementing ways AI can increase efficiency across content and partner workflows
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